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jaytel.com

Jaytel is a product company that designs like one. The interface is clean, structured, and confident — a white canvas with a single electric-blue accent that does all the heavy lifting.
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Design System · jaytel.com

Light and dark previews, tokens and a ready-to-use package, generated from this DESIGN.md. No AI involved: the same file always produces the same output.

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DESIGN.md

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jaytel.com — Design System

1. Visual Theme & Atmosphere

Jaytel is a product company that designs like one. The interface is clean, structured, and confident — a white canvas with a single electric-blue accent that does all the heavy lifting. The palette is professionally restrained: off-whites, a thorough grey scale from #F7F7F7 to #333, and one chromatic colour (#2B47FF) that appears on every interactive surface.

System-ui is the chosen typeface — a deliberate choice to feel native to the OS, reducing friction and increasing perceived trustworthiness. At small sizes, system-ui’s optical properties match the platform’s own UI, making Jaytel’s interface feel like it belongs in the same ecosystem as the tools it supports.

The layout uses a named grid system with CSS custom properties for columns, gaps, and responsive span patterns. Transitions use a custom spring easing curve, giving interactions a physical feel rather than a linear snap.


2. Color Palette & Roles

Neutrals — the foundation:

Role Token Value Notes
Page background --theme-background / --color-white #ffffff
Surface / cards --theme-surface / --color-off-white #F3F3F3 Slight warmth
Subtle bg --color-grey-50 #F7F7F7 Hover states
Dividers --color-grey-100 #eeeeee
Secondary text --color-grey-200 / --theme-text-secondary #BABFC5
Label / tertiary --color-grey-500 / --theme-text-tertiary #73808C
Mid text --color-grey-600 #595959
Strong text --color-grey-700 #333333
Primary text --theme-text-primary / --color-black #000000 Pure black
Off-black --color-off-black #0f0f0f High contrast alt

Accent — the only colour:

Role Token Value Notes
Brand / CTA --color-primary / --theme-accent #2B47FF Electric blue
Hover accent --color-primary-dark / --theme-link-hover #245EFF Slightly deeper
Light blue tint --color-light-blue #c5d3dd Muted, for info states

The accent is assertive. It appears on buttons, links, labels, and CTAs. Everything else is achromatic — this contrast makes the blue feel like a system signal rather than decoration.


3. Typography Rules

Single typeface: system-ui (OS-native sans-serif). No web font loaded — this is an intentional performance and authenticity decision.

Role Size Weight Line Height Tracking
H2 (section heading) 24px 400 27.6px (1.15×) −0.16px
Body / dialogs 16px 400 normal normal

The type scale is minimal in what was captured — system-ui adapts to whatever the OS renders. Weight 400 is used throughout; differentiation comes from size and colour. No bold headings, no heavy display type — this keeps the interface feeling calm and functional rather than promotional.

Notable: no custom display or serif layer exists. The brand voice is expressed through layout and the accent colour, not typographic personality.


4. Component Stylings

Primary Buttons

  • Background: --theme-button-background (#2B47FF)
  • Text: --theme-button-text (#ffffff)
  • Hover: --color-primary-dark (#245EFF)
  • Spring easing transition on all interactive state changes

Links

  • Default: --theme-link (#2B47FF)
  • Hover: --theme-link-hover (#245EFF)
  • Navigation links use --color-grey-200 (#BABFC5) — deliberately muted

Cards / Elevated surfaces

  • Background: --theme-l2-background (#ffffff)
  • Shadow: drop-shadow(0px 20px 32px rgba(0,0,0,0.1))
  • Hover shadow: drop-shadow(0px 2px 4px rgba(0,0,0,0.05)) — shadow reduces on hover (card “settles”)

Labels

  • Default: --theme-label (#73808C)
  • Accented: --theme-label-accent (#2B47FF)

Borders

  • --theme-border: #BABFC5 — same as secondary text, consistent mid-grey

5. Layout Principles

Jaytel uses a named CSS grid system:

  • --grid-columns: 8 columns
  • --grid-gap: 16px
  • --grid-width: 100vw
  • Responsive span tokens: --span-centered-xs/sm/med/lrg/full — all set to 1 / -1 (full-width on all viewports, suggesting content constrains internally)

Spacing scale is extensive, running from --spacing-0 (2px) through --spacing-256 (16rem), providing fine-grained control over padding and margins.

Breakpoints:

  • Tablet: 752px
  • Desktop: 1145px

The layout philosophy is constrained-width content blocks centered within a full-width grid, with generous spacing at the macro level.


6. Depth & Elevation

Two-tier shadow system using CSS filter: drop-shadow (not box-shadow):

Level Usage Value
L2 resting Cards, panels drop-shadow(0px 20px 32px rgba(0,0,0,0.1))
L2 hover Same cards on hover drop-shadow(0px 2px 4px rgba(0,0,0,0.05))

The inversion — large shadow at rest, small shadow on hover — suggests cards are in an elevated “floating” default state that settles closer to the surface when interacted with. This is an uncommon and sophisticated interaction pattern.

Page background and surface (#F3F3F3) provide a one-step tonal foundation beneath card whites.


7. Do’s and Don’ts

Do:

  • Use #2B47FF exclusively for interactive and branded elements — one accent, used consistently
  • Apply system-ui for the native-platform feel; don’t substitute a web font
  • Use the card shadow inversion on hover — it’s a signature interaction
  • Leverage the full grey scale semantically: #BABFC5 for secondary, #73808C for labels, #000 for primary
  • Use the spring easing curve for all transitions to maintain physical feel

Don’t:

  • Introduce a second accent colour — the single-blue system is non-negotiable
  • Make navigation links prominent; they are intentionally muted (#BABFC5)
  • Use box-shadow — the system uses filter: drop-shadow exclusively for cards
  • Go below 752px grid assumptions without testing the 8-column layout
  • Use font weights above 400 for body — restraint is the tone

8. Responsive Behavior

Explicit breakpoints:

  • Mobile: below 752px
  • Tablet: 752px+
  • Desktop: 1145px+

Grid span tokens suggest all content spans full width at mobile/tablet, constraining only through internal padding. The 8-column grid resolves to a single flow at smaller viewports.

The touch targets on buttons (padded with #2B47FF fill) are adequately sized. System-ui scales crisply across all display densities. No font-size scaling tokens detected — sizes remain fixed across breakpoints.


9. Agent Prompt Guide

Quick reference:

  • Backgrounds: #ffffff (page), #F3F3F3 (surface), #F7F7F7 (subtle)
  • Text: #000000 → #333 → #595959 → #73808C → #BABFC5
  • Accent: #2B47FF (all interactive)
  • Font: system-ui, 400 weight throughout
  • Grid: 8 columns, 16px gap, 752px / 1145px breakpoints

Prompt to replicate this aesthetic:

“Design a SaaS product interface using system-ui at 400 weight. White background, #F3F3F3 surface. Single accent #2B47FF for all buttons and links. Navigation links are muted #BABFC5. Cards have drop-shadow(0px 20px 32px rgba(0,0,0,0.1)) at rest that reduces on hover. All transitions use spring easing.”

Prompt to extend a component:

“Create a feature card for jaytel.com. White background with drop-shadow(0px 20px 32px rgba(0,0,0,0.1)). Label in #73808C system-ui 400. Heading in #000000. Body text #333. CTA link in #2B47FF. On hover, shadow reduces to drop-shadow(0px 2px 4px rgba(0,0,0,0.05)).”


Generated by Sparkbites — extracted from live CSS analysis

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