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jonhowell.com

Confident editorial minimalism with bold uppercase type, generous white space, and a monochrome restraint that lets the work breathe. The design communicates creative authority without ornamentation.
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Theme
light
Typefaces
System
Sections
9
Length
619 words

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Design System · jonhowell.com

Light and dark previews, tokens and a ready-to-use package, generated from this DESIGN.md. No AI involved: the same file always produces the same output.

Generating design system…

DESIGN.md

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jonhowell.com – Design System Reference

1. Visual Theme & Atmosphere

Confident editorial minimalism with bold uppercase type, generous white space, and a monochrome restraint that lets the work breathe. The design communicates creative authority without ornamentation.

The overall mode is light, with a editorial, serif-driven typographic identity. Depth is entirely absent – the composition is rigorously flat.


2. Color Palette & Roles

Computed Roles

  • text (a): rgb(0, 0, 238)
  • surface (div): rgb(255, 255, 255)
  • surface (div.framer-10ym9re): rgb(10, 10, 10)
  • surface (div.framer-45Kv4): rgb(0, 0, 0)

Key observations: No token layer exists. Colours emerge from context and browser defaults. Light-mode-first palette.


3. Typography Rules

h6 – Copyright The Type Founders, 10px, weight 400, line-height 24px, tracking 1.2px, uppercase

body – sans-serif, 12px, weight 400

p – KH Teka Regular, 20px, weight 400, line-height 26px

Hierarchy principle: Copyright The Type Founders carries the primary voice. Scale and weight – not typeface changes – create hierarchy.

What is absent: No monospace or system-UI fallback. The serif identity is deliberate – do not substitute.


4. Component Styling

Border radii: No border radii detected – corners are sharp throughout.

Interactive states:

  • a[href]: tag: a.framer-1jr7ti5, default: [object Object], hover: null, focus: [object Object]
  • a[href]: tag: a.framer-text “Work”, default: [object Object], hover: [object Object], focus: [object Object]
  • a[href]: tag: a.framer-text “Profile”, default: [object Object], hover: [object Object], focus: [object Object]
  • [role="button"]: tag: span “🍹”, default: [object Object], hover: null, focus: [object Object]

Buttons & controls: Match the typographic register – serif labels, generous line-height, understated borders.


5. Layout Principles

Spacing is minimal and relies on default browser margins. No grid or flex gap patterns are strongly expressed.

No dominant padding pattern – spacing is contextual.

Avoid introducing grid lines, dividers, or decorative rules unless absolutely necessary. Let whitespace do the structural work.


6. Depth & Elevation

No box shadows detected. Depth is achieved through colour contrast and spacing alone – the design is intentionally flat.

Maintain the flat aesthetic throughout. If you must indicate overlapping layers (modals, tooltips), use border outlines or background tints rather than shadows.


7. Do’s and Don’ts

Do:

  • Respect the editorial, serif-driven typographic voice – every element should speak the same typeface language.
  • Use whitespace as a primary design tool. When in doubt, add space rather than elements.
  • Stay within the established colour range – no additional palette colours.
  • Keep interactions subtle: micro-transitions at 150-200ms maximum.

Don’t:

  • Do not swap the serif for a sans-serif alternative. The editorial register depends on it.
  • Do not add drop shadows, gradients, or decorative textures unless they are already present in the system.
  • Do not use colour to communicate hierarchy – spacing and scale do that work here.
  • Avoid centring body text. The layout has a strong left-anchored reading rhythm.

8. Responsive Behavior

Breakpoints detected: 809, 809.98, 810, 1199.

Honour the breakpoints extracted above.

On small screens, collapse multi-column layouts to a single column without compromising the typographic scale. The type should remain readable – never below 14px rendered size.


9. Agent Prompt Guide

When generating UI components, extensions, or page sections for jonhowell.com, instruct the agent as follows:

“Build in the style of jonhowell.com: confident editorial minimalism with bold uppercase type, generous white space, and a monochrome restraint that lets the work breathe. Use Copyright The Type Founders as the primary typeface. Light background, dark text. No shadows or elevation. Minimal palette, no custom tokens. No animations – immediate state changes only. Generous whitespace, strong typographic scale. Sharp corners throughout.”


Generated by Sparkbites – extracted from live CSS analysis

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