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marijanapav.com

Marijana Pavlinić is a brand designer at Vercel, and her site ("Designer crafting brands and websites", with Branding, Digital and Illustration filters) is a restrained, white, grayscale portfolio whose personality lives in a three-font…
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Palette

At a glance

Theme
light
Typefaces
Inter, Archivo, IBM Plex Mono
Sections
9
Length
826 words

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Design System · marijanapav.com

Light and dark previews, tokens and a ready-to-use package, generated from this DESIGN.md. No AI involved: the same file always produces the same output.

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DESIGN.md

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marijanapav.com — Design System Reference

1. Visual Theme & Atmosphere

Marijana Pavlinić is a brand designer at Vercel, and her site (“Designer crafting brands and websites”, with Branding, Digital and Illustration filters) is a restrained, white, grayscale portfolio whose personality lives in a three-font system. Archivo sets the name and intro, Inter runs the body, and IBM Plex Mono shows up as tiny uppercase section labels with wide tracking. The palette is essentially monochrome — white nav, near-black text, soft gray chips — so the work images supply all the colour. The tone is calm, editorial and tool-like, with generous but not extravagant spacing.


2. Color Palette & Roles

Foundation

  • lab(100 0 0) — white; the sticky nav surface
  • rgb(0, 0, 0) — default text
  • lab(30.4 0 0) — dark gray, around #444; primary text, nav links and footer
  • lab(11.26 0 0) — near-black, around #111; strongest text and the focus outline

Neutral surfaces

  • lab(95.8562 -1.49 -0.0064) — pale gray (about #f1f1f1); the filter-button background (Branding, Digital)
  • lab(92.3762 -1.49 -0.0064 / 0.9) — light gray at 90 percent opacity; nav bottom border
  • rgb(0, 0, 0) — border-panel-border blocks

There is no chromatic accent; the system is intentionally gray so imagery stays the focus.


3. Typography Rules

Role Font Size Weight Line-height Tracking Transform
H1 Archivo 16px 400 24px normal none
H2 IBM Plex Mono 12px 600 16px 2.4px uppercase
Body Inter 16px 400 24px normal none
P Inter 14px 400 24px normal none
Link Inter 16px 400 24px normal none
Button Inter 16px 400 24px normal none

Principles

  • Three voices: Archivo for identity, Inter for reading, IBM Plex Mono for labels.
  • Section labels are 12px, weight 600, uppercase, tracking 2.4px (20 percent of size) — the signature detail.
  • The H1 is the same size as body; difference is face, not scale.
  • Inter stack falls back to ui-sans-serif, system-ui; Plex Mono falls back to Fira Code, Consolas, Monaco.

4. Component Stylings

Filter buttons (ui-button: Branding, Digital)

  • Background pale gray lab(95.8562 -1.49 -0.0064), text lab(30.4 0 0), no shadow
  • Pill-shaped (the extracted radius of 3.35544e+07px is the Tailwind full-round value)
  • Focus: 1px solid lab(11.26 0 0) outline

Text buttons and links

  • Transparent background, dark gray text; the class name hover:text-theme-1 shows a hover colour change to a theme token (the exact value was not captured)

Nav

  • White background, 90-percent-opacity gray bottom border, black text

Border radius

  • Scale of 4px, 6px, 8px, 9px, 10px, 15px plus full-round pills.

Shadows

  • None detected.

5. Layout Principles

  • Header padding 16px 20px; footer 0px 20px 32px; main has 48px bottom padding.
  • Consistent 20px side gutters.
  • Breakpoints at 475, 720, 768, 1280.
  • Built with Next.js and Tailwind CSS; images are served at large sizes (3840 wide) for the hero photo.

6. Depth & Elevation

Flat and bordered. Separation uses hairline borders (the nav’s 90-percent-opacity gray rule) and tonal swaps from white to pale gray, never shadows.


7. Do’s and Don’ts

Do

  • Keep the UI grayscale and let imagery carry colour.
  • Use IBM Plex Mono at 12px, weight 600, uppercase with 2.4px tracking for section labels.
  • Use Inter 16px/24px for body and Archivo for the name/intro.
  • Use pill-shaped pale gray chips for filters.
  • Maintain 20px gutters.

Don’t

  • Don’t add brand colour to chrome.
  • Don’t use shadows for elevation.
  • Don’t set labels in the body font; the mono label is the system’s anchor.
  • Don’t enlarge the H1; it stays 16px.

8. Responsive Behavior

Four breakpoints (475, 720, 768, 1280) from small phone to desktop. The 20px gutter and 16px body size remain constant; layout shifts occur through Tailwind responsive utilities.


9. Agent Prompt Guide

Build a UI that matches marijanapav.com’s design language.

Use a white page with black and dark gray (#444-ish, lab(30.4 0 0)) text and no accent colour. Set the name/intro in Archivo 16px/24px weight 400, body copy in Inter 16px/24px, and section labels in IBM Plex Mono 12px/16px, weight 600, uppercase, letter-spacing 2.4px. Use a sticky white nav with a thin light-gray bottom border at 90 percent opacity. Filters are pill buttons with a pale gray background (about #f1f1f1), dark gray text, and a 1px near-black focus outline. Corners range 4px to 10px, with full pills for chips. Use 20px page gutters, 16px header padding, 48px bottom padding on main. No shadows; separate with hairlines and tone.


Generated by Sparkbites — extracted from live CSS analysis

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