minimum.studio — Design System
1. Visual Theme & Atmosphere
Minimum Studio’s identity is exactly what the name implies: radical reduction to essentials. The palette collapses to a single electric indigo-blue (#434EDF) against pure white, delivered through two typefaces — Aeonik for modern display, Aktiv Grotesk for operational text. The blue is not used sparingly; it saturates backgrounds, buttons, and inline elements with confidence. The effect is a design system that communicates bold creative conviction without visual complexity.
2. Color Palette & Roles
| Role | Value | Usage |
|---|---|---|
| Brand Blue | #434EDF |
Backgrounds, buttons, links, active states |
| White | #ffffff |
Text on blue, page background |
| Border / Divider | #e5e7eb |
Structural lines |
Three-color palette. Indigo-blue does all expressive work. White provides relief. Gray-200 handles structure.
3. Typography Rules
- Display font: Aeonik (weight 500) — geometric, contemporary, slightly warm
- Body: Aktiv Grotesk (weight 400) — humanist precision for readable text
- H1: 35.2px / 40px — tight 1.14x ratio for confident editorial headings
- Body baseline: 16px / 24px — comfortable reading rhythm
- No letter-spacing overrides — fonts at their optical defaults
| Level | Font | Size | Weight | Line Height |
|---|---|---|---|---|
| H1 | Aeonik | 35.2px | 500 | 40px |
| Body | Aktiv Grotesk | 16px | 400 | 24px |
| Blockquote | Aktiv Grotesk | 16px | 400 | 24px |
4. Component Stylings
- Buttons: Solid
#434EDFfill, white text — no gradient, no shadow, no ambiguity - Links: Blue fill background —
a { background: #434EDF; color: #fff } - Cards: White surface with
#e5e7ebborder — clean, no default elevation - Shadows:
rgba(0,0,0,0.1) 0px 10px 15px -3px— Tailwind shadow-lg equivalent
5. Layout Principles
- Full-screen blue panels:
div.w-screenat#434EDF— sections of pure brand color - White canvas base: Default page white with blue UI elements
- Tailwind-based grid: Spacing from Tailwind default scale
- Density: Clean with deliberate whitespace — studio/agency pacing
6. Depth & Elevation
- Single shadow:
rgba(0,0,0,0.1) 0px 10px 15px -3px— Tailwind shadow-lg - No elevation hierarchy beyond surface vs. raised
- Depth via color block contrast (blue section / white section)
7. Do’s and Don’ts
Do:
- Use
#434EDFat full saturation — diluting reduces impact - Switch entirely between blue and white — no mid-tones
- Keep typography weights at 400 and 500 only
- Use full-bleed blue sections as structural rhythm markers
Don’t:
- Tint the blue at reduced opacity for decoration
- Add a secondary accent color — the system is deliberately monochromatic
- Use heavy font weights that conflict with Aeonik’s geometric nature
8. Responsive Behavior
- Tailwind-based responsive system
- Full-width blue blocks collapse to stacked sections on mobile
- Single Tailwind shadow tier scales across breakpoints
9. Agent Prompt Guide
“Design in the style of Minimum Studio: pure white background, electric indigo-blue
#434EDFused boldly for backgrounds and CTAs, Aeonik Medium display type, Aktiv Grotesk body, Tailwind utility-first layout, no complex shadows.”
Quick reference:
- Background:
#ffffff - Brand:
#434EDF - Border:
#e5e7eb - Display font: Aeonik, 500
- Body font: Aktiv Grotesk, 400
Generated by Sparkbites — extracted from live CSS analysis